Back to Sports Branding

Seattle Mariners Logo Concept, April 2019

I think the Mariners have an outstanding identity (compass rose, beautiful colors) but currently have lots of execution issues (endless outlines, disjointed elements, and strange line weights).

I tried to combine the current and retro wordmarks, and keep it all a bit simpler.
The main uniforms have wave striping on the sleeves, and drop shadows on the text. The arched lowercase "Seattle" on powder blue is inspired by early Mariners road jerseys. The Sunday alt is based on the inaugural uniform. The jersey template is by user @rsaline.

Thank you for reading!