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Seattle Sounders Logo Concept, June 2018

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Despite being an enthusiastic fan of the team, I don't particularly like the Sounders' current logo. Its strangely shaped shields and redundant white & gray outlines feel poorly weighted, the Space Needle is inaccurately depicted in a gray color, and the banner hogs the spotlight. Worst of all, though, the current logo doesn't even represent the beloved Puget Sound, the namesake of the team! I think my concept addresses some of these issues, while also combining the different eras of Sounders logo history.
  • Hexagonal, emerald shape
    • for the Emerald City's team
  • Kelly/emerald green
    • to represent emeralds & trees
    • Cascadia colors
    • blend of greens between old and new Sounders logos
  • New Space Needle silhouette
    • more accurately colored and shaped
    • homage to 1983 logo
  • 4 waves in background
    • to represent the Puget Sound
    • connection to the waves from previous logos
    • to represent the Sounders' 4 USL Championships
  • Paired with the NASL era wordmark
    • using current logo's "Seattle" font
  • Two secondary logos:
    • an emerald in the Seattle city seal
    • the orca whale mascot from the 1990s Sounders logo

The color variations show all the colors used by Sounders alternate jerseys, B&W versions, retro version, and holiday schemes for social media profile pictures for Independence Day, Cascadia Day, and Pride Month.
Finally, I mocked up an image of the current Sounders website to show the new logo and new colors.
  • Home jersey: emerald-like hexagon tessellation
  • Away jersey: based on 1981 Sounders jersey, 2017-18 away jersey
  • Third jersey: based on 1983 Sounders jersey, Seattle's (in)famous rain

Earlier versions

Thank you for reading! Go Sounders!