Seattle Sounders ⭐⭐💎 & Seattle Reign 🛡️🛡️🛡️ Concepts
For more details, click on the tabs below to open or close them.
Sounders & Reign Joint-Branding Concepts
Though the teams are independently owned, I like to imagine them in branding alignment as if the organizations were to merge.
2018–19 (updated 2021): Emerald City Heritage
The Sounders logo gets a new Space Needle, done from scratch, inspired by 1983 logo. The 4 NASL-style waves represent our 4 pre-MLS titles. The crest is contained in a hexagonal emerald shape.
The rain-haired monarch returns from the Reign's inaugural logo, now appearing above the mountains of her domain.
2021: Jersey concepts
The away jersey is a 1982 fauxback design with sublimated waves from the Seattle city flag. (Note: this jersey design predates the very similar Ballard FC jersey!)
The Reign home jersey puts a rain pattern in the shape of the coastlines of Washington state.
The away jersey incorporates the needles of the native western red cedar into an abstract mountain design.
2022–23 (in progress): Forces of Nature
Sounders fans seem divided over whether the team should return to the '90s orca, depict Tahoma, or keep the Space Needle, so I wanted to see if I could design a logo with all of the above!
The orca appears above the team's classic waves in front of the silhouette of Tahoma, and hides an abstract Space Needle on its belly.
The same Space Needle render appears in the crown of the Reign's classic rain-haired monarch, with the same Tahoma render below.
2016: Unified Shield
The Sounders logo retains the current logo's Space Needle and text treatment, while reintroducing 1974 / NASL-era waves and ball. The four stars represent our four pre-MLS titles ('95, '96, '05, '07).
Since the Reign are a double-blue team, the Sounders revert to their blue & teal team colors used in 1983 and 1994–2002.
2016 (recreated 2023): Jersey concepts
The Sounders get a gradiented home jersey featuring Tahoma (aka Mt. Rainier) and an wavy away jersey.
(Original: Home, Away)
The Reign uses a rainy double-blue home jersey, and a take on their 2015 third jersey with logo-inspired patterning for the away.
(Original: Home, Away)
Independent Sounders Concepts
Sounders 2019 Season Ticket Holder Scarf
I'm honored that my design was selected by the season ticket holders as the Sounders Alliance's annual scarf design contest for 2019! (2018)