Seattle Sounders ⭐⭐💎 & Seattle Reign 🛡️🛡️🛡️ Concepts
Though the teams are independently owned, I like to imagine them in branding alignment as if the organizations were to merge.
Emerald City Heritage
Concept 6 — Emerald City Heritage
The Sounders logo gets a new Space Needle, done from scratch, inspired by 1983 logo. The 4 NASL-style waves represent our 4 pre-MLS titles. The crest is contained in a hexagonal emerald shape.
The rain-haired monarch returns from the Reign's inaugural logo, now appearing above the mountains of her domain.
The away jersey is a 1982 fauxback design with sublimated waves from the Seattle city flag. (Note: this jersey design predates the very similar Ballard FC jersey!)
The Reign home jersey puts a rain pattern in the shape of the coastlines of Washington state.
The away jersey incorporates the needles of the native western red cedar into an abstract mountain design.
Gem of the Emerald City
Concept 6.5 — Gem of the Emerald City
At home, the Sounders sport a tesselated pattern of sparkling gems on a blue-green gradient.
Navy blue and pinstripes make the away "Midnight Rain" jersey into a loose 1983 throwback.
A triangle pattern adorns the home Reign uniform.
On the road, a vertical stripe alternates between "REIGN" nautical flags and Pride flags.
Forces of Nature
Concept 7 — Forces of Nature
The orca appears above the team's classic waves in front of the silhouette of Tahoma, and hides an abstract Space Needle on its belly (à la Kraken.)
The same Space Needle render appears in the Reign's crown, with the same Tahoma render below the monarch.
The away is based on the 2014 third nicknamed "Nuclear Orca" by fans, but with an added Seattle skyline pattern in diagonal pinstripes.
A 2014 fauxback for the Reign at home, but with rain patterning from the crest.
On the road, the team sports a harbor porpoise-inspired monochrome jersey.
50th Brand Tweak
Concept 8 — 50th Anniversary Brand Tweak
The NASL wave and orca, which are included in the IRL brand package as secondary logos only, are now both integrated as elements in the primary logo and wordmark for a more cohesive set.
I additionally imagine a synergistic Reign logo in case the upcoming sale of the NWSL team goes to their MLS co-tenants.
On the away is an aqua jersey with a hoop inspired by the 1994 home jersey's sleeves.
At home, the Reign boast a barberpole design inspired by our 2015 training top, with logo elements as a pattern.
On the road Reign jersey, I use an ant's-eye view of the famous arches at the team's old neighbor, the Pacific Science Center.
Concept 1 — Unified Shield
The Sounders logo retains the current logo's Space Needle and text treatment, while reintroducing 1974 / NASL-era waves and ball. The four stars represent our four pre-MLS titles ('95, '96, '05, '07).
Since the Reign are a double-blue team, the Sounders revert to the blue & teal team colors used in 1983 and 1994–2002. These jerseys are recreations of designs from 2016, some of my earliest soccer designs, which I originally made using this strange Paint template.
The Sounders get a gradiented home jersey featuring Tahoma (aka Mt. Rainier) and an wavy away jersey. (Original: Home, Away)
The Reign uses a rainy double-blue home jersey, and a take on our 2015 third jersey with logo-inspired patterning for the away. (Original: Home, Away)
Lines of Motion
Concept 5 — Lines of Motion
The monarch on this Reign logo, which I made in 2019, is incorporated into mountains, with cresting waves underneath. I came up with the "Salish Sea" moniker during the stint in Tacoma, since I felt the team should still have a location in its name.
Both teams use the Market Deco font from the Pike Place Market sign.
For a classic look, the Sounders wear two fauxbacks.
At home, a 1978 fauxback with a streamlined take on the checkerboard from the current 2022 jersey. On the road, a simple pinstriped 1983 fauxback.
The Reign go plaid for the home jersey, with the hoop from our inaugural home jersey.
For the road, we go with a Gasworks Park-inspired jersey.
Independent Sounders Concepts
Sounders 2019 Season Ticket Holder Scarf
I'm honored that my design was selected by the season ticket holders as the Sounders Alliance's annual scarf design contest for 2019! (2018)